Classes are for students 18+ unless otherwise noted.
Fees are for one adult and one child unless otherwise noted. Please register under adult’s name.
Classes for high school students
Dates were listed incorrectly in the print catalog.
Digital marketing is essential for all businesses and organizations. Get a foundation in digital marketing strategies, tactics, and best practices, including search engine optimization (SEO) and marketing (SEM), the customer journey, writing for the digital environment, email marketing, social media marketing, marketing analytics, usability testing, and conversion rate optimization. Apply the topics covered in class to the hands-on experience of building a marketing plan for your own business or organization. In order to get the most out of this class, plan on 1–2 hours outside of class to complete weekly assignments. The course fee includes a one-on-one meeting with the instructor the week of February 3, to discuss your marketing plan goal and strategies.
Betsy Rosen has worked for over 30 years in marketing, advertising and strategic planning in Boston and New York for Fortune 500 companies and nonprofit organizations. Highlights of Betsy’s experience include: Senior Vice President/Director of Operations and Strategy for Procter & Gamble advertising accounts; independent consultant partnering with nonprofit leaders including Hope & Comfort and Reach Out and Read on marketing and strategic planning efforts; and as President, Board of Directors at JF&CS. With a recent master’s degree in Digital Marketing and Design from Brandeis, Betsy looks forward to sharing her marketing knowledge and expertise through teaching and mentoring students.
Betsy Rosen
No Class Feb 5 & Feb 19
